Apple vs. Samsung which brand optimizes for mobile and mobile phones

Introduction

Ensuring that the site appears high on the list of search results by a search engine is imperative when running and facilitating the usage of a businesses Search Engine Optimization (SEO). The benefit to a company like Apple and Samsung might include added exposure to their products and services online using keyword searches. Being able to be seen first by their target audience is imperative, and smartphone businesses know exactly how to do this.

Screen Captures:

SEO	Apple	Samsung
	Apple Mobile Website	Samsung Mobile Website
URL:	http://www.apple.com/ca/iphone/	http://www.samsung.com/ca/consumer/mobile-devices/smartphones/
Keywords used on each site:	iPhone, mobile, mobile devices, iPhone mobile devices, business	S series, edge, Note, Samsung, smartphones, galaxy, neo, mobile device, mobile devices
Frequency of Keywords:	Frequent use of business, iPhone	Frequent use of business, Samsung
Locations of keywords:	Navigation Bar	Navigation Bar
Keywords in URL:	Apple, Mobile	Samsung, Mobile
<title>	Apple Mobile | Visit and Apple Store | iPhone Devices | iPad | Apple Canada	Android™ Smartphones, S-Series, Neo
<meta name="description" content=“”/>
<meta name="keywords" content=""/>	iPhone, iPad, mobiles, mobile devices, apple mobile devices,	S-series, neo, Note-series, mobile devices, Samsung mobile devices
Site upload speed:	Very fast	Very fast
Quality of written content:	Infrequent use of text on the homepage	Infrequent use of text on the homepage
Quality of Visual Content:	Simplistic, bright, high usage of white hue in the visual content	Simplistic, bright, high usage of white hue in the visual content as well as close-ups
Alt Text used:	No alt text	No alt text
Captions used:	No captions	No captions
Quality of Layout:	Simple and organized	Simple and organized
Call-to-action:	Buttons at the bottom of the page	Buttons at the bottom of the page
Anchor Text:
Mobile Friendly:	Works on mobile	Works on mobile
Content is “shareable”:	No links to social media	No links to social media
Links to Social Media:	No links to social media	No links to social media
SERP ranking results when using keywords from this table:	Apple appears 1st	Samsung appears 1st

 Summary:

While there does exist some similarities between both companies, there does exist many differences. In the mobile phone industry, Apple and Samsung products both integrate multiple keyword searches including iPhone, smartphone, mobile devices, and galaxy (Samsung), among others. With a fair amount of keywords being used and so frequently, it's no wonder why both companies are at the top of their respective fields within the industry with regards to awareness and with such a strong relation to both companies when thinking about smartphones . 

Conclusion:

Apple and Samsung both use (search-engine optimization), but I feel that Apple has streamlined it's products to centrally focus on targeting a very specific type of consumer and relating it to premium high tech with a focus on simplicity, design and ease-of-use. In my opinion, I believe that Apple has the better SEO out of the two websites

References:

Apple. (n.d). iPhone6: the only thing that's changed is everything. Retrieved from Apple: http://www.apple.com/ca/iphone/

Samsung. (n.d). Smartphones. Retrieved from Samsung: http://www.samsung.com/ca/consumer/mobile-devices/smartphones/

Sony vs. LG which brand optimizes for mobile and mobile phones

Written by Nathan Noel

Introduction

The use of SEO on web content helps ensure that your content is seen by your target audience. The smartphone industry is no exception and companies such as LG and sonny use keyword sentences such as mobile phones, mobile and their own brand name on their website. The objective of this worksheet is to determine which of these two sites has the strongest seo

Screen Captures of both home pages:

SEO Considerations	LG	Sony
	LG mobile screenshot	Sont mobile Screenshot
URL:	http://www.lg.com/ca_en/mobile	http://www.sonymobile.com/global-en/
Keywords used on each site:	mobiles, mobile devices, lg mobile devices, mobile device	According to the page source no keywords are used
Frequency of Keywords:	The key words do not show up that frequently on the webpage	According to the page source no keywords are used
Locations of keywords:	Navigation bar,	No keywords
Keywords in URL:	Lg, mobile	Mobile
<title>	LG Mobiles | Discover LG Mobile Devices | LG Canada	Android™ Smartphones, Tablets &amp; SmartWear by Sony Xperia™ - Sony Xperia (Global UK English)
<meta name="description" content=“”/>	LG mobile devices are a combination of performance, technology and style. Explore LG's collection of mobiles and get connected your way	"Xperia™ Android™ smartphones, tablets &amp; SmartWear from Sony. Create, listen, watch and play. Do it all, whenever, wherever – with Sony Xperia
<meta name="keywords" content=""/>	mobiles, mobile devices, lg mobile devices, mobile device	According to the page source no keywords are used
Site upload speed:	A bit slower than sony	Page loads pretty fast
Quality of written content:	Not a lot of written content on the page except for links and the description of their mobile department	No written content other than links
Quality of Visual Content:	Visual Content is slightly interesting	Visual content is bright and creates design tension
Alt Text used:	The height is used as alt text and	No alt text is used
Captions used:	No captions	There are no captions on the images, because all pictures all links to other pages
Quality of Layout:	The layout is simple	Layout is rugged and
Call-to-action:	Contact buttons at the bottom of the page	Links to other pages
Anchor Text:		No anchor text
Mobile Friendly:	Works on mobile	Works on mobile
Content is “shareable”:	No links to social media	No links to social media
Links to Social Media:	No links to social media	No links to social media
SERP ranking results when using keywords from this table:	LG shows up on the second page	5th page

 

Summary:

In the mobile phone industry, LG strengths are the use of multiple keywords such as mobiles, mobile devices, lg mobile devices, mobile device although these keywords are not found at a high frequently and as a result when searching for these keywords lg shows up on the second page. When searching for the exact same keywords sony was listed on the 5^th page. There are similarities and differences between the two pages such as both sites don’t have links to social media, both use seo on their titles and both use images. In terms of differences the lg website uses more keywords and has some written content on the webpage.

Conclusion:

LG and Sony both use seo to an extent with the keywords mobile phones but in my opinion LG has the better SEO out of the two websites

APA Citations:

LG Electronics. (n.d.). LG. Retrieved from Mobile : http://www.lg.com/ca_en/mobile

Sony Mobile Communications Inc. (n.d.). Sony Mobile . Retrieved from Sony: http://www.sonymobile.com/ca-en/

Team Profile

Hi,

I'm Bradley Braganza, I’m Nathan Noel, and I’m Ahmad Alkari. We are all three passionate individuals, all in our second year at Sheridan College learning all about what it takes to be successful in the always changing business environment. While each one of us brings a unique background with us; with various experiences and specialties, all of us mutually agree that integrated marketing communications and customer relationship management is the basis for successful business marketing practices. As you continue reading through this blog you will have a better understanding of who we are as marketers, as students and how our differing personalities provide for a colorful and diverse pallet which grants us the ability to put forth quality material in every aspect of our lives.

My name is Bradley Braganza. I am 24 years old in my 2^nd of 3^rd year at Sheridan College’s Mississauga location. I am quite a competitive person with a wide range of interests including: sports (particularly ice hockey), fitness, cooking, arts & entertainment (including film, battle rap, & music), as well as drawing and gaming. During my free time, I take the time to catch up on some of my beloved tv programs that I missed during the week, including: Daredevil, The Walking Dead, Masterchef Canada, and the Big Bang Theory. After I have completed my program at Sheridan College (hopefully with a +3.5 GPA), I hope to complete my degree at Ryerson University and gain some valuable work experience, preferably through a sports and/or ent­­ertainment field.  

My name is Nathan Noel, I am 19 years old and currently in the 2^nd year of a 3 year business administration – marketing program. When I’m not at school I am either working, hanging out with friends or catching up on my sleep­­. I used to be involved in baseball for 7 years before starting my college program. My goal after I have finished at Sheridan I would like to transfer into the degree program at Sheridan or Ryerson 

I’m Ahmad Alkari, I am 20 years old finishing my last semester of my marketing diploma. I enjoy reading books about self-development and I have a ton of fun making comedy sketch films on the side. I love to share ideas about things I find worth discussing. I also very much enjoy the nature of Calisthenics, a style of working out, it has taught me to be kind and patient. My goal after I complete this term at Sheridan is to go out into the world with my passion with speaking to people at big events for motivation and purpose. 

We look forward to engaging with our audience and share our thoughts, feelings, and experiences with our viewers.

Thank you !