Sony vs. LG which brand optimizes for mobile and mobile phones

Written by Nathan Noel

Introduction

The use of SEO on web content helps ensure that your content is seen by your target audience. The smartphone industry is no exception and companies such as LG and sonny use keyword sentences such as mobile phones, mobile and their own brand name on their website. The objective of this worksheet is to determine which of these two sites has the strongest seo

Screen Captures of both home pages:

SEO Considerations	LG	Sony
	LG mobile screenshot	Sont mobile Screenshot
URL:	http://www.lg.com/ca_en/mobile	http://www.sonymobile.com/global-en/
Keywords used on each site:	mobiles, mobile devices, lg mobile devices, mobile device	According to the page source no keywords are used
Frequency of Keywords:	The key words do not show up that frequently on the webpage	According to the page source no keywords are used
Locations of keywords:	Navigation bar,	No keywords
Keywords in URL:	Lg, mobile	Mobile
<title>	LG Mobiles | Discover LG Mobile Devices | LG Canada	Android™ Smartphones, Tablets &amp; SmartWear by Sony Xperia™ - Sony Xperia (Global UK English)
<meta name="description" content=“”/>	LG mobile devices are a combination of performance, technology and style. Explore LG's collection of mobiles and get connected your way	"Xperia™ Android™ smartphones, tablets &amp; SmartWear from Sony. Create, listen, watch and play. Do it all, whenever, wherever – with Sony Xperia
<meta name="keywords" content=""/>	mobiles, mobile devices, lg mobile devices, mobile device	According to the page source no keywords are used
Site upload speed:	A bit slower than sony	Page loads pretty fast
Quality of written content:	Not a lot of written content on the page except for links and the description of their mobile department	No written content other than links
Quality of Visual Content:	Visual Content is slightly interesting	Visual content is bright and creates design tension
Alt Text used:	The height is used as alt text and	No alt text is used
Captions used:	No captions	There are no captions on the images, because all pictures all links to other pages
Quality of Layout:	The layout is simple	Layout is rugged and
Call-to-action:	Contact buttons at the bottom of the page	Links to other pages
Anchor Text:		No anchor text
Mobile Friendly:	Works on mobile	Works on mobile
Content is “shareable”:	No links to social media	No links to social media
Links to Social Media:	No links to social media	No links to social media
SERP ranking results when using keywords from this table:	LG shows up on the second page	5th page

 

Summary:

In the mobile phone industry, LG strengths are the use of multiple keywords such as mobiles, mobile devices, lg mobile devices, mobile device although these keywords are not found at a high frequently and as a result when searching for these keywords lg shows up on the second page. When searching for the exact same keywords sony was listed on the 5^th page. There are similarities and differences between the two pages such as both sites don’t have links to social media, both use seo on their titles and both use images. In terms of differences the lg website uses more keywords and has some written content on the webpage.

Conclusion:

LG and Sony both use seo to an extent with the keywords mobile phones but in my opinion LG has the better SEO out of the two websites

APA Citations:

LG Electronics. (n.d.). LG. Retrieved from Mobile : http://www.lg.com/ca_en/mobile

Sony Mobile Communications Inc. (n.d.). Sony Mobile . Retrieved from Sony: http://www.sonymobile.com/ca-en/