Apple vs. Samsung which brand optimizes for mobile and mobile phones

Introduction

Ensuring that the site appears high on the list of search results by a search engine is imperative when running and facilitating the usage of a businesses Search Engine Optimization (SEO). The benefit to a company like Apple and Samsung might include added exposure to their products and services online using keyword searches. Being able to be seen first by their target audience is imperative, and smartphone businesses know exactly how to do this.

Screen Captures:

SEO	Apple	Samsung
	Apple Mobile Website	Samsung Mobile Website
URL:	http://www.apple.com/ca/iphone/	http://www.samsung.com/ca/consumer/mobile-devices/smartphones/
Keywords used on each site:	iPhone, mobile, mobile devices, iPhone mobile devices, business	S series, edge, Note, Samsung, smartphones, galaxy, neo, mobile device, mobile devices
Frequency of Keywords:	Frequent use of business, iPhone	Frequent use of business, Samsung
Locations of keywords:	Navigation Bar	Navigation Bar
Keywords in URL:	Apple, Mobile	Samsung, Mobile
<title>	Apple Mobile | Visit and Apple Store | iPhone Devices | iPad | Apple Canada	Android™ Smartphones, S-Series, Neo
<meta name="description" content=“”/>
<meta name="keywords" content=""/>	iPhone, iPad, mobiles, mobile devices, apple mobile devices,	S-series, neo, Note-series, mobile devices, Samsung mobile devices
Site upload speed:	Very fast	Very fast
Quality of written content:	Infrequent use of text on the homepage	Infrequent use of text on the homepage
Quality of Visual Content:	Simplistic, bright, high usage of white hue in the visual content	Simplistic, bright, high usage of white hue in the visual content as well as close-ups
Alt Text used:	No alt text	No alt text
Captions used:	No captions	No captions
Quality of Layout:	Simple and organized	Simple and organized
Call-to-action:	Buttons at the bottom of the page	Buttons at the bottom of the page
Anchor Text:
Mobile Friendly:	Works on mobile	Works on mobile
Content is “shareable”:	No links to social media	No links to social media
Links to Social Media:	No links to social media	No links to social media
SERP ranking results when using keywords from this table:	Apple appears 1st	Samsung appears 1st

 Summary:

While there does exist some similarities between both companies, there does exist many differences. In the mobile phone industry, Apple and Samsung products both integrate multiple keyword searches including iPhone, smartphone, mobile devices, and galaxy (Samsung), among others. With a fair amount of keywords being used and so frequently, it's no wonder why both companies are at the top of their respective fields within the industry with regards to awareness and with such a strong relation to both companies when thinking about smartphones . 

Conclusion:

Apple and Samsung both use (search-engine optimization), but I feel that Apple has streamlined it's products to centrally focus on targeting a very specific type of consumer and relating it to premium high tech with a focus on simplicity, design and ease-of-use. In my opinion, I believe that Apple has the better SEO out of the two websites

References:

Apple. (n.d). iPhone6: the only thing that's changed is everything. Retrieved from Apple: http://www.apple.com/ca/iphone/

Samsung. (n.d). Smartphones. Retrieved from Samsung: http://www.samsung.com/ca/consumer/mobile-devices/smartphones/