Apple vs Samsung: Content Marketing

Written by: Bradley Braganza

APPLE VS SAMSUNG: MARKETING iWATCH REDESIGN 

In this post you will present an original Content Marketing campaign idea for one of your brands.  Knowing which digital marketing campaigns have been most successful for each of your brands, come up with one original idea for one of your brands that you would launch if you were part of that company’s marketing department.  In this post you will outline the following details:

     

     

               Both Apple and Samsung are in a constant battle for supremacy, with  Apple holding a large U.S. market share and Samsung similarly, holding a similar market share globally. Recently, both companies have launched aggressive marketing campaigns to out-duel the other. The question is going forward which one will outmatch the other? In this blog post the topic of discussion will be, what can Apple do in order to increase its overall market share globally as well as drastically increase their impact in the United States and battle for the number one smartphone company.

       

      In this example, we are taking on the lead position of Apple's marketing team in order to increase sales of the Apple iWatch and repair the image that was left in most people's minds following its release back in 2013. In doing so, we are responsible for the following: 

The Apple iWatch appears brilliant, but is it?

      
       - 1.) redeveloping the Apple watch, by including:

                ● a more aesthetically pleasing design

                ● data capabilities

                ● increased battery-life

                ● increased security and safety features

                ● wireless-free solar powered charging

                ● increased colour customization with the 
                   strap and metal plate

                ● increased durability and impact resistance

      - 2.) marketing through social media that change is coming to the product and advertise that it will be             present during major tech press releases; and subsequently tv after the release of the                               product

-     - 3.) manage production costs and ROI with the marketing campaign and situate the company at the               forefront of discussion on social media through blogs and vlogs, about the changes that are                     coming
       
      - 4.) track likes, subscribers, and followers on all social media platforms, review which publications are         receiving the most attention and from what regions, in order to effectively determine the popularity         of the product and projected interest in consequent sales following these media releases

      It was the belief that the Apple iWatch, when it came out, was going to be a very hot wearable piece of technology; one that combined technological innovation with style and ease-of-use as well as convenience. In the end the device proved to be something more of a a prototype; a simulation of what a fully life-changing device could one day be. The bar was set quite high for the over $200 piece of wearable technology, it didn't necessarily live up to the hype from a tech junky's perspective, unfortunately; the wearable device market had not yet proven to be there yet with consumers. However, with some of the changes mentioned above, people would definitely reconsider backing away from the hefty price and the notion of wearable technology and thus, attract, acquire, and engage audiences. Especially, as a Christmas launch.