Often duplicated never Imitated

A Comparison of Sony and LG's Facebook Strategy 

Written by Nathan Noel 

 

Every brand will at some point have a loyal consumer base that will continually buy the product and consistently praise the brand and product. If there are enough likeminded consumers, they may feel the need to form a fan page. These fan pages can be on only form of social media and s

eek to create a community for fans of a certain subject. However, this does not seem to be the case as Sony only has one fan page on facebook. Their facebook brand page consists mostly of news related to Sony’s mobile products and links and unboxing and reviews of various Sony products. This fan page was abandoned in 2013 as no new content has been posted since that time.

The reason for LG’s lack of fan pages may stem from their posting habits on social media and their relatively small share of the smartphone market. In comparison to the amount of apple and Samsung phones sold on the market, it is no wonder why LG has such a small dedicated following