A Review of LG's Social Media Strategy

Mobile Phone Industry Social Media 

A Review of LG’s Social Media Strategy 

Written by: Nathan Noel

LG is a Korean electronics and appliance manufacturer that manufacturers and distributes TV, home entertainment, Home appliances, Computer products and air conditioning, and commercial products. LG states on their website that their phones are the thinnest and lightest smartphones on the market. There lines include their flagship phone the LG G4, Nexus 5X, G3, l70, Nexus 5 – D821, G PAD V500, G2 and the Optimus L9. LG has a digital presence on Facebook, twitter, Instagram, YouTube and LinkedIn 

Facebook.

Looking at LG’s Facebook page, it seems as they post almost every day with an occasional gap every so often. In their past 10 posts there was a 3 day gap between their February 27^th post and one day missed on march 6^th, but apart from those days LG has had regularly being posting to their Facebook account. In terms of what LG posts, LG uses facebook to promote either upcoming or currently available products with a majority of their posts currently being dedicated to the LG G5.

Twitter

LG posts to twitter almost once every day with an occasional missed day. On the LG USA Mobile twitter account looking at their last 10 posts shows that LG posted 3 times on the March 11th, then had a regular posting schedule occasionally posting to twitter twice a day. The majority of content of LG USA Mobile’s twitter account is promotional posts, mostly regarding the upcoming LG G5 and all of their content including Images

Instagram

LG is for the most part, active daily on Instagram with a day missed occasionally. The type of content that LG posts gives consumers the view of the type of pictures they can take with LG phones with pictures of architecture and scenery.

Conclusion

The type of content that LG posts to all of their social media is generally promotional posts on their Facebook and twitter which does not follow the 50/50 rule while posting scenery and architecture on twitter to give consumers a sense of what they can capture