Apple vs Samsung: Battle for Global Supremacy on YouTube

Written by: Bradley Braganza

APPLE VS SAMSUNG: BATTLE FOR GLOBAL SUPREMECY ON YOUTUBE

         Apple and Samsung. Two powerhouse enterprises, that, in many ways, offer the very best

cellphone experiences on the market. Fit for offering premium quality smartphones packed with some of the latest technological innovations, both organizations have grown quite popular on social media platforms, including YouTube, where the company offers very elaborate and intricate videos featuring some of their most popular products and services. In the process, both companies demonstrate to their consumers what they are all about, sharing a little bit about the company, what their products are capable of doing and providing, and what kind of experience one might have with one of their devices.
             

    With approximately 1,654,560 million subscribers on YouTube, and with only 128 videos, Samsung Mobile's YouTube page boasts beautiful video content featuring some of their latest products and services. The company has been recently flooding their channel with YouTube content, which is quite surprising and one that definitely had me interested. Their recent video post regarding the Samsung Galaxy S7 and S7 edge has so far accumulated over 41 million views worldwide! Their technology usually comes with short demonstrations of how to use each product and often simplifies how each change to the new device will improve the user's experience with the device. Previous problems with the device are generally answered and the company retains a very high level of transparency with consumer's often answering questions in the comments section below the 
video. Innovation and the pursuit of excellence is unquestionably something Samsung is all about. By pushing with more current innovative products through their advertising, they believe that they can and will eventually appeal to the majority of users who look for both simplicity and tech-savvy devices. 

Interestingly, Apple's YouTube page has a staggering 3,108,025             subscribers, 663 videos, and over 168 million views, it is clear which company is winning the popularity contest on the free online streaming service. To some degree, Apple advertising on their YouTube website is much like their other social media websites where the company chooses to focus a lot more on experiences using the phone, celebrity endorsements such as actor and director Jon Favreau, as well as cross-platform integration. There are quite a few videos as well focusing on their iPhones, in fact, their recent video post regarding the iPhone 6s and iPhone 6s PLus with 3D Touch has accumulated over 9 million views worldwide! Not as amazing as Samsung's recent release, but very impressive nonetheless. As I navigated through their content, I noticed the large corporation was very methodical and systematic, typically releasing video content on a monthly basis using very clean and simplistic visuals on their video content which I found to be quite interesting.

        Finally, I will say that both organizations do a great job at engaging their buyers and posting interesting and at times, funny videos. Both organizations know precisely what it is they are doing. In the midst of all these showcasing strategies, The thought choosing which one is better would be really difficult to determine, but I, myself, am in favor of the Samsung website, I find their content to be more to the point, while Apple's content is made more for television commercials.

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·       How often does each brand post a new video/commercial?

: Motorola; 4-5 videos per month

: Htc; 1-2 videos per month

·       What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.)

: Motorola; Videos include, products ads, live experiments, commercials, tutorials, “would you rather” videos.

: Htc; Videos include, announcements, ads of new products, projects, reaction videos.

·       In the description area, what kind of content is included (links to other sites, keywords, descriptions, etc.)

: Motorola; links to social media outlets for users to follow.

: Htc; links to social media outlets for users to follow.

·       Which are your two brands most successful recent videos?  Provide quantifiable data for each (likes and number of comments). 

: Motorola; Moto Experiment, which generated over 403,000 views. The experiment was to see how long the person could last without touching their phone in a closed room.

: Htc; Be Brilliant Ad, was a commercial which generated over 800,000 views. The videos showed how different you can be using Htc’s new smartphone.

·       Why do you think these two videos were so successful?

: Motorola; they showed an interesting experiment that tests not only the people in the video but also the audience viewing to question themselves.

: Htc; an inspirational video for the audience to feel apart of the product and to be themselves no matter what brought much enthusiasm.

Subscription Battles

A Comparison of Sony and LG's YouTube Strategy

Written by Nathan Noel 

Youtube is a video sharing social network where content creators post their original content in the hopes of being seen by a large audience. This applies to both individuals and brands, they type of content my differ from individual to brand. Brands are mostly looking to gain an audience through the content they post to YouTube which will eventually lead to a profit. In this blog post we will be comparing and contrasting the LG and Sony official YouTube account

The most recent posts on LG’s YouTube account are part of an video series called “low battery anxiety” and a official product video, followed by some how to videos on the LG G5’s manual mode, the wide angle lens and the removable battery. The last 4 “low battery anxiety” videos were posted a week ago on average is posts at least 3 – 5 videos per week the most successful of which was the LG G5 Product video with 31, 018 views  while all other content on their page has around 1,000 – 3,000 video views. This may be attributed to the anticipation that consumer have waiting for LG;s new flagship phone the LG G5 . LG utilizes the about section with links to their Facebook, Instagram, twitter and google plus account. 

The Sony Experia YouTube account takes a different approach then LG with their YouTube account by posting mostly updates on their phone software, videos from their events and videos for product launches. The most successful of which is the “official Xeperia X Performance video at MWC 2016” I believe this video is successful for the same reason that LG’s videos are successful which is consumers are showing their excitement about the Experia X. Sony seems to post almost on a weekly basis. The about section includes various links to social media pages and informational pages on Sony’s website about the Experia line of products 

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·       Who are you creating this campaign for (which brand)? 

: Htc; I am creating this campaign for loyal customers and switchers from brand to brand who need some guidance on which product to choose from in the industry.

·       What is your idea?

: have everyone post a video or photo on one of their personal account on social media (Instagram, Twitter, Or Facebook) saying one thing they love about their htc Smartphone.

·       Who is your audience?

: anyone in the world who owns an Htc smartphone.

·       What are your goals? - outline the conversion you are looking for; likes, followers, subscribers, click a link, etc.)?

: My goal is to show everyone in the mobile world how great Htc smartphones and their features really are. I want to stimulate more conversations on our social media pages with viral videos and photos exceeding 1,000 likes on Instagram, 3,000 views on Facebook, and 500 retweets on Twitter.

·       When are you planning on launching  (is there a time sensitive consideration; Christmas, New Year’s resolutions, back to school, summer travel, etc.)?

: the great thing about this campaign is that its in the hands of the users, we will send out word on all our social media outlets about the movement, and have our current followers to start when their ready to post what they love about their smartphones. It will begin in the summer months to encourage landscaping views and pictures to be taken in a fun outside home manner.

·       What  is your Social Strategy:  which platforms are you going to promote this on – describe at least two platforms?

: We will use Facebook, Twitter, and Instagram to promote the campaign. Our current followers will then get the news the minute we send out the information.

·       How will this campaign attract, acquire, and engage your audience.?

: Simply put, our audience is what makes this campaign so engaging. Users will be able to relate first hand because they are the ones who are making the campaign by sharing their own personal views, creating buzz, originality, and attracting more and more from friends and family.