The
Android
Battles - an SEO Analysis of two Brands.
Written
by: Ahmad Alkari.
“Motorola
vs htc. Which Brand Optimizes For Speed,
Battery ?”
Introduction
Screen Captures of both home pages:
SEO Considerations
|
Motorola
|
htc
|
|
|
|
|
|
URL:
|
http://www.motorola.ca/products/moto-x-play/battery
|
http://www.htc.com/ca/smartphones/htc-one-m9/buy/camera
|
|
Keywords used on each site:
|
·
48 Hour
·
battery
·
phone
·
long battery
|
·
20-megapixel
sapphire camera phone
·
high
resolution camera
·
Android
camera phone
|
|
Frequency of Keywords:
|
|
|
|
Locations of keywords:
|
Within
the mobile phones tab on the website
|
Found
at checkout of the selected mobile phone
|
|
Keywords in URL:
|
·
Moto x
play
·
battery
|
·
Smartphones
·
htc one
m9 camera
|
|
|
Moto
X Play |
HTC |
|
|
Moto X Play |
HTC
Official Site
|
|
|
· 48 hour battery |
No
keywords N/A |
|
Site upload speed:
|
Under
3 seconds |
Under
3 seconds |
|
Quality of written content: |
Very
simple and described with minimal words |
Very
detailed with all the necessary information of the product |
|
Quality of Visual Content: |
High
quality imagery |
High
quality imagery |
|
Alt Text used:
|
·
Moto X Play
·
Homepage
·
Motorola
|
·
Chat
online
·
Phone features
·
HTC one
a9
·
Purchase
·
Camera
tools
·
Apps
·
HTC
devices
·
|
|
Captions used:
|
·
Features
you’ll love
·
Specifications
|
·
HTC
Accessories
·
|
|
Quality of Layout:
|
The layout in the HTML could be
a bit more organized and neater, things were scattered around the page. Other than that, the website has a very
clear layout and simple design enough information that does not scare away. |
The
layout of the webpage and HTML is structured and it is easy to find content.
You can filter what you’re searching for on the side banner |
|
Call-to-action:
|
·
|
·
|
|
Anchor Text:
|
·
Products
·
Help
·
About |
·
Products
·
Support
·
Innovations
·
Legal
·
About
htc
·
Contact
us
·
Sites
|
|
Mobile Friendly:
|
Yes
|
Yes
|
|
Content is “shareable”:
|
Yes
it is to many social media outlets |
Yes
it is to many social media outlets |
|
Links to Social Media:
|
Yes there are social media
links |
Yes there are social media
links
|
|
SERP ranking results when using keywords from this table: |
48 hour battery |
Ultra pixel |
Summary:
The key factor that differentiates the two
brands are there simplicity, Motorola tends to lean on the simplistic approach and
htc prefers to be detailed with information. Both use call to action, Alt text,
as well as easy to find keywords make the brands comfortable to use even on
mobile smartphones.
Conclusion:
In the smartphone
industry, Motorola and htc have both integrated SEO strongly in that it comes
as a convenience to them on the search engine. However, I think overall
Motorola did a great job specifically within the keyword section, not many brands
can be distinct when it comes to smartphones and Motorola did just that. Its unique
phrase has allowed users to easily find the brand, and allows to other links to
show up.
APA Citations:
Htc. (2016). Smartphones. Retrieved from: http://www.htc.com/ca/
Motorola. (2016) Smartphones. Retrieved from: http://www.motorola.ca/
No comments:
Post a Comment