Do Smartphone Brands Make the Most of 140 Charaters

A comparison of LG and Sony's twitter accounts 

Written by: Nathan Noel 

Twitter is one of the fastest growing social media platform in terms of users and continues to see a rapid growth in the amount of users monthly. Brands must be able to utilize the marketing potential of twitter in order to have a great social media presence.

LG uses twitter in a similar fashion as their Facebook account in regards to the types of post they make on their Facebook page. LG promotes their LG G5 through twitter and will occasionally post a how to video to demonstrate features in their upcoming smartphone, in the 25 tweets that were analyzed to make this blog post only one tweet could be considered a community related tweet and three tweets that we about related industry events. This shows that LG does not follow the 50/50 rule on twitter. LG has one to three posts a day everyday and rarely misses a day with a few exceptions here and there. LG uses keywords that are brand specific such as the LG G5, and uses the features of the product as keywords including removable battery and modular design.

Sony has a less exposure than LG on the twitter platform, and subsequently a lot less followers, retweets and coments. However in terms of digital marketing analysis Sony excels in the variety of content that they post to their facebook account. Unlike LG, Sony does adhere to the 50/50 rule of posting with either half or almost half being directed to the community and the remainder of posts being promotional tweets. Where sony could improve on is how often they post to facebook, Sony is less active than LG with having frequent gaps between their posts and having a large number of posts on one day