A Comparison of Sony and LG's Facebook Strategy
Written by Nathan Noel
Facebook is the most used social medial platform today,
and becomes extremely important when trying to reach a specific target audience. This
post will compare two brands in the smartphone industry in terms of post
frequency, type of content, and the key words used on each of the Facebook
accounts.
LG seems to be inconsistent when it comes to posting
frequency on their Facebook page. In the past 25 posts LG has had a few gaps of
3 to 4 where nothing was posted to their Facebook, while also having days where
8 posts where made in one day. When LG does make a post it tends to revolve
around a upcoming product, for example in the last 25 posts most were focused
on LG’s upcoming flagship phone the LG G5. LG uses images with all of their posts
to attract consumers to their Facebook page and keep them engaged. Looking at
the last 25 posts as a sample it seems LG does not follow the 50/50 rule of
posting, with almost if not all of the posts being promotional posts about the
LG G5 . The keywords LG uses in their Facebook page include the brand specific
keywords such as the LG G5, and also features of their product including removable
battery and modular design 
Sony uses Facebook in a similar fashion with slight differences
in the frequency and type of content posted. Sony unlike LG seems to post on a
more regular basis while still having gaps they are not as large as LG’s
Facebook page and do not occur as often. The types of content also differs from
LG’s Facebook page as Sony has the greater variety of content utilizing
promotional posts, Industry related posts and community centered posts. In
terms of keywords Sony uses brand specific keywords such as Experia and also
industry related keywords such as mobile phone and smartphone
While not completely different LG and Sony have some
key differences in the way that their Facebook pages are managed. LG having a
irregular content schedule, mostly promotional posts, and mostly brand specific
keywords while sony utilizes a regular posting schedule, a variety of content,
and both brand related keywords and Industry
related keywords
No comments:
Post a Comment