· How often does each brand post new content?
:
Motorola; 4-5 post every week usually a photo rather than a video.
:
Htc; 2-3 posts every week
· What kind of content does each brand post (promotional,
commercials, discounts and coupons, how-to’s, industry related events, games,
images, infographics, celebrity spots, news, music videos, etc.)
:
Motorola; 90% of the content are photos of the company’s products and release
dates to new products, the rest of the 10% is of neat videos and photos of convenience
shots using the products.
:
Htc; 80% of the content are photos from their products camera showing wonderful
landscapes and close up shots, the rest of the 20% are photos of the products themselves
and creative media of art with the products in them as well.
· Is there a description feature on this platform?
What kind of content is included (links to other sites, keywords, descriptions,
categories, #hashtags, etc.)?
:
Motorola; on the website form it is better to only view the content, searching
maybe too difficult. However on the mobile platform it it much easier and
faster to search for hashtags and links to other sites. Motorola provides
links, and descriptions.
:
Htc; the same rule applie for Htc as it does for Motorola, its best uses come
from the mobile app as it brings together all information to be accessed.
· Which are your two brands most successful
recent videos/images/infographics/posts/etc.?
Describe them and include anchored text with a link to each (include the
url link in parentheses next to the anchored text).
:
Motorola; 5,067 likes, 108 comments.
(https://www.instagram.com/p/BAdVq0rxSX2/?taken-by=motorola)
(https://www.instagram.com/p/BAdVq0rxSX2/?taken-by=motorola)
·
· Why do you think these two videos were so
successful?
: Both
posts included pictures of their most recent phone product, and I think that
created a lot of buzz around Instagram. The new look and design catches the eye
seamlessly.
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