blog post 7 content marketing

·       Who are you creating this campaign for (which brand)? 

: Htc; I am creating this campaign for loyal customers and switchers from brand to brand who need some guidance on which product to choose from in the industry.

·       What is your idea?

: have everyone post a video or photo on one of their personal account on social media (Instagram, Twitter, Or Facebook) saying one thing they love about their htc Smartphone.

·       Who is your audience?

: anyone in the world who owns an Htc smartphone.

·       What are your goals? - outline the conversion you are looking for; likes, followers, subscribers, click a link, etc.)?

: My goal is to show everyone in the mobile world how great Htc smartphones and their features really are. I want to stimulate more conversations on our social media pages with viral videos and photos exceeding 1,000 likes on Instagram, 3,000 views on Facebook, and 500 retweets on Twitter.

·       When are you planning on launching  (is there a time sensitive consideration; Christmas, New Year’s resolutions, back to school, summer travel, etc.)?

: the great thing about this campaign is that its in the hands of the users, we will send out word on all our social media outlets about the movement, and have our current followers to start when their ready to post what they love about their smartphones. It will begin in the summer months to encourage landscaping views and pictures to be taken in a fun outside home manner.

·       What  is your Social Strategy:  which platforms are you going to promote this on – describe at least two platforms?

: We will use Facebook, Twitter, and Instagram to promote the campaign. Our current followers will then get the news the minute we send out the information.

·       How will this campaign attract, acquire, and engage your audience.?

: Simply put, our audience is what makes this campaign so engaging. Users will be able to relate first hand because they are the ones who are making the campaign by sharing their own personal views, creating buzz, originality, and attracting more and more from friends and family.