Written by: Nathan Noel
When analyzing LG's official facebook page, the most popular posts are collections of images that can demonstrate the ability of LG G5's camera. Based on this analysis, LG should post content in a similar vein in order to garner the most positive feedback on thier page. The solution that I will outline in this post is a Inspiration guide or a how-to-guide about how to get the most out of Photographs taken with the LG G5. These post would give consumers Inspiration and Ideas for potential photo's while demonstrating the abilities of the LG G5's camera. The target market that would make the most sense for this campaing is conusmer who are interested in a phone with a powerful camera or a mobile camera. These consumers would use the information in the guide to take photo's and could post them with the tags LG to show off thier works of art. The ideal time for this promotion to take place is just after the launch of the LG G5, which would catch consumers who are unsure whether to choose LG or another brand.
The main guides would be posted on facebook in the form of 1 - 2 minute videos describing how to make the most of the LG G5's ability and how to get the most from any picture in terms of general photography rules, while examples of these pictures that were not posted on the facebook page would be posted to the official Instagram page.
The main conversion that would be considered in this campaign is the amount of likes that LG receives on each post
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