Subscription Battles

A Comparison of Sony and LG's YouTube Strategy

Written by Nathan Noel 

Youtube is a video sharing social network where content creators post their original content in the hopes of being seen by a large audience. This applies to both individuals and brands, they type of content my differ from individual to brand. Brands are mostly looking to gain an audience through the content they post to YouTube which will eventually lead to a profit. In this blog post we will be comparing and contrasting the LG and Sony official YouTube account

The most recent posts on LG’s YouTube account are part of an video series called “low battery anxiety” and a official product video, followed by some how to videos on the LG G5’s manual mode, the wide angle lens and the removable battery. The last 4 “low battery anxiety” videos were posted a week ago on average is posts at least 3 – 5 videos per week the most successful of which was the LG G5 Product video with 31, 018 views  while all other content on their page has around 1,000 – 3,000 video views. This may be attributed to the anticipation that consumer have waiting for LG;s new flagship phone the LG G5 . LG utilizes the about section with links to their Facebook, Instagram, twitter and google plus account. 

The Sony Experia YouTube account takes a different approach then LG with their YouTube account by posting mostly updates on their phone software, videos from their events and videos for product launches. The most successful of which is the “official Xeperia X Performance video at MWC 2016” I believe this video is successful for the same reason that LG’s videos are successful which is consumers are showing their excitement about the Experia X. Sony seems to post almost on a weekly basis. The about section includes various links to social media pages and informational pages on Sony’s website about the Experia line of products