blog post 4 youtube

·       How often does each brand post a new video/commercial?

: Motorola; 4-5 videos per month

: Htc; 1-2 videos per month

·       What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.)

: Motorola; Videos include, products ads, live experiments, commercials, tutorials, “would you rather” videos.

: Htc; Videos include, announcements, ads of new products, projects, reaction videos.

·       In the description area, what kind of content is included (links to other sites, keywords, descriptions, etc.)

: Motorola; links to social media outlets for users to follow.

: Htc; links to social media outlets for users to follow.

·       Which are your two brands most successful recent videos?  Provide quantifiable data for each (likes and number of comments). 

: Motorola; Moto Experiment, which generated over 403,000 views. The experiment was to see how long the person could last without touching their phone in a closed room.

: Htc; Be Brilliant Ad, was a commercial which generated over 800,000 views. The videos showed how different you can be using Htc’s new smartphone.

·       Why do you think these two videos were so successful?

: Motorola; they showed an interesting experiment that tests not only the people in the video but also the audience viewing to question themselves.

: Htc; an inspirational video for the audience to feel apart of the product and to be themselves no matter what brought much enthusiasm.