A Review of Sony's Social Media Strategy

 

Mobile Phone Industry Social Media

A review of Sony’s Social Media Strategy

Written by: Nathan Noel

Sony is a Japanese multinational its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. Sony places is their mobile phone lines under their experia line.

Facebook

Sony seems to post every day to their Sony Mobile US Facebook account. In the past 10 posts Sony had a short gap of 3 days without posting to Facebook. Sony posts a variety of content to their Facebook account which promotes other Sony products other than Sony’s Experia phones. The majority of content that does not talk about the experia, relates to films that are being released by Sony pictures.

Twitter

Sony seems to post everyday, interestingly having the same gap within the last 10 posts as their facebook account. The content posted on their twitter account has a similar theme to what is posted to their Facebook account with retweets from other companies that mention Experia and sony’s tweets regarding sony mobile accessories

Instagram

On Instagram Sony regularly posts multiple times per day, with around 2 – 3 posts per day. Sony posts content that mostly includes pictures of their products mixed in withed examples of what consumer can take with their phones.

Conclusion

 

The type of content that Sony mobile posts on Facebook, twitter and Instagram is very similar in its message and purpose. Sony attempts to sell their products while following the 50/50 rule on facebook and twitter, but not on Instagram.