· How often does each brand post?
:
Each brand posts 5-7 posts each week.
· What kind of content does each brand post
(promotional, discounts and coupons, how-to’s, industry related events, games,
images, infographics, etc.)
:
HTC; posts mainly about tips for htc users, how-to’s and provides a service to
answer htc users directly. Other posts include advertising of new products or
services they now offer.
:
Motorola; the account posts advertising about their products features, battery,
day-to-day activities that are done with their products.
· Does each brand use the 50/50 rule?
:
Both facebook accounts seem to only post about their company, service, and
products and neglect international holidays or causes.
· Highlight keyword sentences used by either
brand on their posts (bold and underline)
·

Which are your two brands most successful recent posts? Provide quantifiable data for each (likes, shares, and number of comments).

Which are your two brands most successful recent posts? Provide quantifiable data for each (likes, shares, and number of comments).
·
HTC: 2.9k likes, 52 shares, 136 comments.
https://www.facebook.com/HTC/photos/a.477210308083.252809.101063233083/10155194786588084/?type=3&theater
Motorola: 297 likes, 63 shares, 469 comments, 1.1k views.
· Why do you think these two posts were so successful?
:
Htc; it was a new product launch that fans were anticipating.
:
Motorola; the video posted was the company’s new moto watch that motivated
users out of bed and in an active day.



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